AIMS and OBJECTIVES of the ‘Crow Pie’ web site
1
To facilitate the locating of quality, healthy, British, traditional foods and drinks (for the benefit of individuals, restaurants, caterers, shop keepers, wholesalers, exporters and distributors), to encourage direct and/or personal contact with producers and growers, and to make easy the process of ordering directly from them.
2
To assist producers in becoming established within a modern competitive market:
A – By raising their profiles.
B – By directly linking them to local customers.
C – By increasing hits on their web sites, and to generate more enquiries and personal visits by customers.
D – By bringing together small or specialist producers in order to share knowledge about production, marketing and sales, and to provide one voice for many small producers of a particular product
3
To raise the public’s awareness of seasonal and traditional British foods and to encourage the trying of them, or to return to them, for the following reasons:
A – To help ensure that traditional British foods and drinks, past and present, which are part of our cultural heritage, suffer no further decline.
B – To encourage a revival of foods and cooking techniques, and therefore secure the future of traditional British foods and drinks for following generations.
4
To encourage the production of quality, traditional foods, particularly for local consumption, for the following reasons:
A – To offset, and eventually eradicate the carbon footprint created by intensively farmed, industrially processed, heavily packaged and transported (‘food miles’) raw materials, liquids and foods.
B – To encourage a return to a status of seasonal and sustainable food production self sufficiency within Britain, through the reduction of imports, achieved by stimulating local demand for traditionally grown, reared, gathered or produced foods.
C – To increase the support for British farmers, fishermen and gatherers
5
To encourage the return of production, to Britain, of traditional British brands which are currently produced abroad.
6
To create, and manage, a unique educational facility and an archive of traditional British foods and drinks, and make it available to anyone wishing to do research.