AIMS and OBJECTIVES of the ‘Crow Pie’ web site
To facilitate the locating of quality, healthy, British, traditional foods and drinks (for the benefit of individuals, restaurants, caterers, shop keepers, wholesalers, exporters and distributors), to encourage direct and/or personal contact with producers and growers, and to make easy the process of ordering directly from them.
To assist producers in becoming established within a modern competitive market:
A – By raising their profiles.
B – By directly linking them to local customers.
C – By increasing hits on their web sites, and to generate more enquiries and personal visits by customers.
D – By bringing together small or specialist producers in order to share knowledge about production, marketing and sales, and to provide one voice for many small producers of a particular product
To raise the public’s awareness of seasonal and traditional British foods and to encourage the trying of them, or to return to them, for the following reasons:
A – To help ensure that traditional British foods and drinks, past and present, which are part of our cultural heritage, suffer no further decline.
B – To encourage a revival of foods and cooking techniques, and therefore secure the future of traditional British foods and drinks for following generations.
To encourage the production of quality, traditional foods, particularly for local consumption, for the following reasons:
A – To offset, and eventually eradicate the carbon footprint created by intensively farmed, industrially processed, heavily packaged and transported (‘food miles’) raw materials, liquids and foods.
B – To encourage a return to a status of seasonal and sustainable food production self sufficiency within Britain, through the reduction of imports, achieved by stimulating local demand for traditionally grown, reared, gathered or produced foods.
C – To increase the support for British farmers, fishermen and gatherers
To encourage the return of production, to Britain, of traditional British brands which are currently produced abroad.
To create, and manage, a unique educational facility and an archive of traditional British foods and drinks, and make it available to anyone wishing to do research.